White Hat vs. Black Hat SEO
There are many techniques used for increasing your visibility in search engines, but not all of them are good ideas.
The Benefits of SEO
You want your most motivated buyers to find you at the moment that they’re ready to buy. SEO is the tool to make those instant connections.
SEO and SEM. What is the difference?
You may have heard that to stand out to potential customers, you need to optimize your online presence, and two strategies are SEO and SEM. But what is the difference?
The Four Search Rankings to Remember When Creating Your SEO Strategy
There are four main categories where each page of your site is scored, and and all four are important to consider when formulating a search engine optimization (SEO) strategy for your online presence.
Which Social Media Outlets Should Your Business Be On?
Which social networks you choose to utilize as part of your social media marketing plan will largely depend on the audience you’re trying to reach, and even what kinds of content you want to post. Here’s a brief overview of your options to get you started.
The Reasons to Play the Facebook Game
Facebook tends to be one of the hardest social media platforms to compete on, but with any social arena, you might start to ask yourself: is going to all this trouble (and potential expense) to produce “social” content worth it?
Your Business Personality: Inbound or Outbound
Is your business an extrovert, who likes to be in front of a crowd, or an introvert, who likes to create the feeling of one on one conversations with prospects? There’s two main overarching categories of marketing. Most businesses use a blend of both, but will place the bulk of their budget and emphasis on one or the other. You can even think of it as having to do with the “personality” of your business.
Winning the Facebook game
There's one way in which your goals and Facebook's goals align perfectly: You both want people to want to read and interact with the content you post. Realizing this is how you start to win the Facebook game.
Understanding the Facebook game
Mastering the complex and changing rule-set that Facebook requires of businesses to gain visibility feels impossible! But you know what else has complicated rules and ever-changing environments that most of us still engage with enthusiastically? Video games.
Identifying Undercover Comment Spam
The average website that allows user interaction will receive between 10 and 200 spam comments per day. No, that’s not a typo: 10 to 200 spam comments per day. There’s plenty that can be done to automate the process of identifying and blocking spam, and if you’re hosting with us, we’ve put a number of those processes into place already. But spammers are wily, and are constantly inventing new ways to get around spam filters, and a few spam comments may slip through every week.
Understanding Comments, Trackbacks and Pingbacks
There are three main types of “comments” that you might receive on your blog posts or other materials. Understand what they mean and what to do about them.
Composing More Effective Emails
Because of the number of emails busy people receive each day, most people only skim emails. But don’t worry, it’s not hard to write emails to make them easily understood and easily responded to even if they aren’t read completely! Soon, you'll compose all your emails in an ultra-easy-to-respond-to way without even having to think about it, and instead of wasting your time with email, you'll be getting more done.