Client question: I hired an SEO expert to get my business to the top of Google, and they told me most of the images on my site were missing "alt text." Apparently this is a big problem, but I don't understand the explanation they're giving me. What is "alt text" and why is it so important? Where do I get it?
Client question: I use Basecamp to manage most of my work flow, is there a way to integrate other aspects of projects, like social media ads and analytics, so we can see that updated? daily? almost like a dashboard?