One of our clients recently forwarded us a disturbing message, and urgently wanted to know what had happened and what they should do about it. Luckily, we were able to put their mind at ease. With their permission, we're sharing this scam with you as well in the hopes of preventing any of our other clients from having to go through this upset.
Client question: I hired an SEO expert to get my business to the top of Google, and they told me most of the images on my site were missing "alt text." Apparently this is a big problem, but I don't understand the explanation they're giving me. What is "alt text" and why is it so important? Where do I get it?
Client question: I use Basecamp to manage most of my work flow, is there a way to integrate other aspects of projects, like social media ads and analytics, so we can see that updated? daily? almost like a dashboard?