SEO and SEM. What is the difference?
You may have heard that to stand out to potential customers, you need to optimize your online presence, and two strategies are SEO and SEM. But what is the difference?
The Four Search Rankings to Remember When Creating Your SEO Strategy
There are four main categories where each page of your site is scored, and and all four are important to consider when formulating a search engine optimization (SEO) strategy for your online presence.