You know how when you send a letter in the physical mail, there's nothing preventing you from just... writing a different return address on the envelope? For example, I could send you a Christmas Card, but write address of Disney Land for my return address on the envelope. That letter will go through the postal [...]
One of our clients recently forwarded us a disturbing message, and urgently wanted to know what had happened and what they should do about it. Luckily, we were able to put their mind at ease. With their permission, we're sharing this scam with you as well in the hopes of preventing any of our other clients from having to go through this upset.
October is upon us, and so are Google's sweeping new changes in how Google ranks your business website! But why, and what do you have to do to avoid penalties to your business?