One of our clients recently forwarded us a disturbing message, and urgently wanted to know what had happened and what they should do about it. Luckily, we were able to put their mind at ease. With their permission, we're sharing this scam with you as well in the hopes of preventing any of our other clients from having to go through this upset.
If you’re only realistically going to be able to rank for one or two keywords per page, and you have a limited amount of resources to produce those pages, it’s crucial that you pick high quality keywords.
You get a helpful notice reminding you to renew your website's domain name. They promise you "our best savings" if you renew right away. But these people aren't your registrar.
You aren't helpless in the face of email newsletter overwhelm. Take charge of what makes it into your inbox and control what you spend your energy and attention on at work.
Client question: I hired an SEO expert to get my business to the top of Google, and they told me most of the images on my site were missing "alt text." Apparently this is a big problem, but I don't understand the explanation they're giving me. What is "alt text" and why is it so important? Where do I get it?
Mr. Truffle is a welcome member of my work team and spends his time in my home office during the day. But in this case, it's not (just) because I'm a crazy guinea pig lady. Guinea pigs are valuable teaching tools for sales people, managers, and anyone who needs a good phone manner.
Wanting to switch your organization to the new gsuite? I don't blame you! Here's the steps to update your account.
Client question: I use Basecamp to manage most of my work flow, is there a way to integrate other aspects of projects, like social media ads and analytics, so we can see that updated? daily? almost like a dashboard?
An API is an Application Programming Interface -- it's a software-to-software interface rather than a user interface. Utilized correctly, the power and flexibility that they offer for automating business tasks is boundless. Let's take a deeper look at APIs.
Gmail offers some wonderful and simple keyboard shortcuts to help you manage your inbox at light speed.
You can have labels automatically applied to incoming Gmail emails based on a number of criteria - sender, subject line, even a specific phrase appearing in the email body. It's an easy trick to keep your inbox well-organized and manageable.
Email overwhelm is one of the most common technology complaints that I hear from clients. The good news is that if your email is run through Gsuite or Gmail's web interface there's a plethora of simple tools you can take advantage of to tame your email influx.