Choosing SEO Keywords
If you’re only realistically going to be able to rank for one or two keywords per page, and you have a limited amount of resources to produce those pages, it’s crucial that you pick high quality keywords.
What Is Alt Text?
Client question: I hired an SEO expert to get my business to the top of Google, and they told me most of the images on my site were missing "alt text." Apparently this is a big problem, but I don't understand the explanation they're giving me. What is "alt text" and why is it so important? Where do I get it?
What is SEO?
SEO is a huge, complex subject, with ever-changing advanced concepts and long-standings basics. Almost everyone knows that it is highly important, but what is it really?
White Hat vs. Black Hat SEO
There are many techniques used for increasing your visibility in search engines, but not all of them are good ideas.
The Benefits of SEO
You want your most motivated buyers to find you at the moment that they’re ready to buy. SEO is the tool to make those instant connections.
SEO and SEM. What is the difference?
You may have heard that to stand out to potential customers, you need to optimize your online presence, and two strategies are SEO and SEM. But what is the difference?
The Four Search Rankings to Remember When Creating Your SEO Strategy
There are four main categories where each page of your site is scored, and and all four are important to consider when formulating a search engine optimization (SEO) strategy for your online presence.